PSYTE™ Australia Geodemographic Data

PSYTE™ Australia geodemographic data provides users with an easy-to-understand classification of neighbourhoods, based on the socio-economic and population characteristics of their residents.

PSYTE™ Australia incorporates a new geodemographic classification system that segments Australia's Statistical Areas Level 1 (SA1s) into one of 10 income-based groups and 40 mutually exclusive neighbourhood types, describing each with a short label. PSYTE™ Australia is built on the Census 2021 SA1 geography base, as defined by the Australian Statistical Geography Standard (ASGS). Demographic and socio-economic features are tabulated down to the SA1 level, utilizing the latest official statistics and additional MBI-derived datasets. Annually this product is updated to include an updated list of PreciselyIDs (PBKEY) showing all addressable locations in Australia allowing demographic data to be joined to each address.

PSYTE™ Australia's geodemographic segments distinguish neighbourhood types by maximizing both the statistical distance (difference) between clusters and the homogeneity (similarity) of characteristics within clusters.

The resulting segments deliver a representative depiction of Australian neighbourhoods for use as an effective market analysis tool, to gain market intelligence and insight, and for interpretation of customer behaviour across the diverse Australian marketplace. PSYTE™ Australia geodemographic data can drive successful and profitable marketing campaigns, and market potential and selection studies, among other use cases.

This sample data set has data in the Melbourne & Sydney metro areas. This represents a subset of the full product’s geographic extent. The full commercial offering features geographic coverage of the entire country of Australia. Contact [e-mail] for more information on licensing the product.

原始信息汇总

PSYTE™ Australia Geodemographic Data

概述

PSYTE™ Australia地理人口统计数据基于居民的社会经济和人口特征，对澳大利亚社区进行分类。该数据集将澳大利亚的统计区域级别1（SA1s）划分为10个基于收入的组别和40个互斥的社区类型，每个类型都有一个简短的标签。数据集基于2021年人口普查的SA1地理基础，并利用最新的官方统计数据和额外的MBI衍生数据集进行构建。每年更新一次，包括更新的PreciselyIDs（PBKEY）列表，允许将人口统计数据与每个地址关联。

业务需求

市场分析

通过更准确的决策推动增长和增加收入，利用对关键区域和人口统计的深入背景信息，更高效地利用资源，轻松触达目标受众并增强参与度。

360度客户视图

通过提供相关且及时的目标服务和产品，深化现有客户关系并获得新的理想客户。

数据字典

• psy_aus
• psy_aus_boun
• psy_aus_lookup
• psy_aus_quickview
• 其他4个对象

PSYTE Australia主数据表

列

• SA1_CODE21 (Varchar)
• PSYTE_GRP (Number)
• PSYTE_CAT (Number)
• PSYTE_SEG (Varchar)
• DV_URBNRUR (Varchar)

使用示例

查询SA1区域分配给PSYTE™ Australia段“Stylish Suburbs”

sql select * from SEGMENTATIONGEODEMOGRAPHICS."psy_aus" where psyte_seg = 03.2

更多来自Precisely的数据集

• ZIP Plus 4s USA
• Address Fabric USA
• ZIP Code Boundaries and Centroids USA
• Master Link USA
• Address Fabric Australia
• Address Fabric Canada

类别

• 人口统计
• 市场分析
• 360度客户视图

联系方式

• 销售: [e-mail]
• 支持: https://support.precisely.com/

文档

• 无具体文档链接

更新频率

• 每年

地理覆盖范围

• 澳大利亚
• 按经纬度

云区域可用性

AWS

• 亚太地区（雅加达）
• 亚太地区（孟买）
• 亚太地区（大阪）
• 亚太地区（首尔）
• 其他44个区域

法律条款

• 自定义

关于Precisely

Precisely是全球数据完整性领导者，确保数据准确、一致且具有上下文。其产品组合包括Precisely Data Integrity Suite，帮助整合数据、提高数据质量、管理数据使用、地理编码和分析位置数据，并通过补充数据集丰富数据以支持自信的业务决策。全球超过12,000个组织，包括93家财富100强企业，信任Precisely的软件、数据和战略服务。

搜集汇总

背景与挑战

背景概述

PSYTE™澳大利亚地理人口统计数据将澳大利亚SA1区域划分为10个收入组和40种邻里类型，基于2021年人口普查数据构建，适用于市场分析和消费者行为研究。示例数据涵盖墨尔本和悉尼大都会区，完整版包含全澳范围。