Influence of social media on purchase decisions India 2022, by category

According to a survey conducted on social media's impact on purchase decisions of consumers in India in March 2022, 76 percent of respondents bought skincare and makeup products because of social media influence. Moreover, 70 percent of participants bought personal care products due to the influence of social media.

根据一项于2022年3月在社交媒体对印度消费者购买决策影响所进行的调查，调查结果显示，76%的受访者因社交媒体的影响而购买了护肤和化妆品。此外，70%的参与者因社交媒体的影响而购买了个人护理产品。