Investigating Green Banking's Exploring the Drivers and Motivators and Obstacles

Green banking has become a critical approach in aligning financial institutions with environmental sustainability goals. This study explores the key drivers and barriers influencing the adoption and implementation of green banking across various economic and institutional contexts. Key drivers include regulatory pressure, technological innovation, and corporate governance structures that promote sustainability disclosure and accountability. Additionally, fintech innovations such as AI-driven credit risk assessment and blockchain for green investment Tracking has emerged as an enabler of green finance. However, barriers such as greenwashing, lack of standardized sustainability metrics, financial constraints, and implementation inconsistencies hinder the effective integration of green banking. Governance factors, including board size and foreign ownership, significantly impact green banking transparency, while macroeconomic shocks like COVID-19 have influenced green credit efficiency. The study emphasizes the need for robust regulatory frameworks, enhanced risk management tools, and stronger stakeholder engagement to mitigate greenwashing and ensure meaningful sustainability integration in banking practices. Future research should focus on developing standardized reporting mechanisms and assessing the long-term term performance outcomes of green banking initiatives