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Social Media Interaction and Consumer Engagement Dataset

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科学数据银行2025-10-31 更新2026-04-23 收录
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https://www.scidb.cn/detail?dataSetId=698ecb6ecb5e4ac18ec20ee4f9ce7195
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资源简介:
This dataset accompanies the study titled “The Effect of Social Media Interaction on Consumer Engagement: The Role of Psychological Ownership.” The dataset includes measures of social media interaction (e.g., consumer–consumer interaction and consumer–seller interaction), psychological ownership, and consumer engagement. This dataset can be used for studies on social media marketing, psychological ownership theory, and consumer engagement behavior.
提供机构:
Harbin University of Commerce
创建时间:
2025-10-31
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