Tourism Experience and Perception Data

This collection includes data related to visitor experiences and perceptions at Robben Island and Table Mountain. It consists of: <b>Descriptive Statistics - </b>Detailed statistical summaries for both sites, offering insights into visitor demographics, WHS awareness, COVID-19 risk perceptions, the four realms of the experience (education, entertainment, escapism, and esthetics), customer engagement, self-brand concept, satisfaction, and loyalty. These statistics depict tourists' responses to Robben Island Museum and Table Mountain surveys. They provide insights into their perceptions of the customer journey, measured through the above variables and the hypothesised relationships among them. <b>Coded Qualitative Responses</b> - Qualitative data from semi-structured interviews, focus groups, and participant observation (including photographs and videos) were analysed using MAXQDA. The interviews and focus groups were transcribed verbatim and imported into MAXQDA for thematic coding, guided by the study's aims and research questions. The "MAXQDA Qualitative Data: Tourists, Management, and Frontline Staff" Excel document consolidates the coded responses aligned with the study's themes. <b>Combined Datasets </b>- An Excel document titled "All data Table Mountain and Robben Island Museum" contains merged datasets from both sites, analysed initially in IBM SPSS Statistics and exported for further analysis.

本数据集涵盖与罗本岛（Robben Island）及桌山（Table Mountain）的游客体验与感知相关的资料。具体包含以下三类内容：
<b>描述性统计数据</b>——针对两处景点分别提供详细统计摘要，可用于分析游客人口统计学特征、世界遗产（World Heritage Site，WHS）认知、新冠疫情风险感知、体验四维度（教育性、娱乐性、逃离感与审美性）、顾客参与度、自我品牌概念、满意度与忠诚度等维度。该类统计数据源自罗本岛博物馆与桌山的游客调查问卷结果，可反映游客对游览旅程的感知，并通过上述变量及变量间的假设关联展开分析。
<b>编码定性回复</b>——采用MAXQDA对半结构化访谈、焦点小组讨论及参与式观察（含照片与视频）所得的定性数据开展编码分析。访谈与焦点小组内容均经逐字转录后导入MAXQDA，结合研究目标与研究问题开展主题编码。名为“MAXQDA定性数据：游客、管理层与一线员工”的Excel文档整合了契合研究主题的编码后回复内容。
<b>合并数据集</b>——名为“桌山与罗本岛博物馆全数据”的Excel文档整合了两处景点的原始数据集，该数据集最初通过IBM SPSS Statistics进行分析，并导出以供后续研究使用。