Number of TV viewers of most watched sporting events in the U.S. 2023

The most viewed sporting event of 2023 in the U.S. was by far the Super Bowl LVII between the Chiefs and Eagles aired on Fox, which attracted over 112 million viewers. Second came the AFC Championship between the Bengals and the Chiefs, with around 53 million viewers on CBS. The top 50 of the most watched sporting events was occupied by NFL games in 2023.Most popular parts of the Super BowlThe most viewed Super Bowl in history was the 2023 edition, with over 110 million people watching the Kansas City Chiefs defeating the Philadelphia Eagles. That year, the end of the second quarter and the well-known halftime show recorded the highest numbers of TV viewers. Around 124 million people watched these parts of the Super Bowl in 2023.Traditional TV still on topThe majority of Americans still consume the Super Bowl in front of their traditional TV. According to a 2023 survey among U.S. adults, over three in four people had planned to watch the game live on TV, while only 15 percent had intended to use streaming services such as Peacock for this purpose. However, streaming this sporting event is increasing in popularity. Nearly 22 million people watched the Super Bowl via streaming services in 2023, up by around four million viewers from the previous year.

2023年美国最受关注的体育赛事非远超其他赛事的超级碗LVII莫属，该赛事在福克斯电视台播出，吸引了超过一亿一千二百万名观众。紧随其后的是美联冠军赛，辛辛那提猛虎队与堪萨斯城酋长队的对决在哥伦比亚广播公司（CBS）的转播下，吸引了约五千三百万名观众。2023年最受关注的体育赛事前50名均被NFL赛事占据。超级碗最受欢迎的环节历史上最受欢迎的超级碗赛事无疑是2023年那一届，超过一亿一千万名观众观看了堪萨斯城酋长队击败费城老鹰队的比赛。当年，第二节末尾和著名的半场秀录得了最高的电视观众人数。大约一亿二千四百万名观众观看了这些超级碗的精彩环节。传统电视依旧占据主导地位大多数美国观众依旧选择在传统电视前观看超级碗。根据2023年针对美国成年人的调查，超过四分之三的人计划通过电视现场观看比赛，而只有15%的人打算使用如Peacock等流媒体服务来实现这一目的。然而，流媒体观看这一体育赛事的受欢迎程度正在逐渐上升。2023年，大约有二千二百万名观众通过流媒体服务观看了超级碗，比上一年增加了大约四百万名观众。