Share of retail spend in Germany 2013-2018, by channel

This statistic shows a distribution of retail spending in Germany, by channel, in 2013 and with a forecast for 2018. Hypermarkets, supermarkets and hard discounters are the most common retail channel used in Germany, accounting for 33.9 percent of total retail spend in 2013. However spending through online channels is expected to rise, with the online share of spend reported to increase from 5.5 percent in 2013 to 8.1 percent by 2018.

本统计数据展示了2013年及预测至2018年德国零售消费的渠道分布情况。在德国，超市、大型综合超市及硬折扣店是应用最广泛的零售渠道，占2013年总零售支出的33.9%。然而，通过在线渠道的消费预计将有所增长，据报，2013年的在线消费份额为5.5%，预计到2018年将增至8.1%。