New Movers

PERMITTED USE ONLY FOR USA BASED COMPANIES

Each year, 36 million people move. During the year surrounding this big life event, movers make approximately 72 brand-related decisions and spend nearly $9,000. For brands that offer products and services, especially top of mind for those in the "moving mindset", reaching individuals at the exact right time is key.

Movers are ideal for customer acquisition, retention, and CRM matching. They will need an array of products and services both in the months leading up to their move and the months following.

Field Name
- FNAME
- LNAME
- ADDRESS
- CITY
- STATE
- ZIP
- ZIP4
- DATE_ADDED
- EVENT_DATE
- SPEEDEONID
- ADDRESS_TYPE

Speedeon’s New Mover Data is rigorously tested and multi-sourced. Our mover data is updated daily and undergoes additional data enhancements and verifications such as CASS and NCOA. In addition, our New Mover Data undergoes rigorous analysis, quality assessment and third-party verification.

We are multi sourced from:
- Change of address forms including subscriptions
- U.S. census bureau
- County records, courthouse filings and title companies
- Telco's including phone, utility and cable connects and disconnects

搜集汇总

背景与挑战

背景概述

该数据集聚焦美国年度3600万搬迁人群，包含姓名、地址、搬迁日期等关键字段，通过多源采集和严格验证每日更新。数据专用于企业精准触达高消费意愿的搬迁者，支持客户获取与CRM匹配等商业场景。