eCommerce Benchmark KPIs: Garden in Vietnam

In 2023, next to an add-to-cart rate of 6.6%, a cart abandonment rate of 78%, and a conversion rate of 1.5%, the eCommerce Benchmark KPIs for Garden in Vietnam also consist of an AOV of US$154.5, a discount rate of 12%, and a return rate of 1.8%.

至2023年，越南园艺类电子商务的基准关键绩效指标（KPIs）包括：6.6%的加入购物车率，78%的购物车放弃率，1.5%的转化率，平均订单价值（AOV）为154.5美元，12%的折扣率和1.8%的退货率。