Industry Airings

AdImpact provides the ad intelligence and ad measurement industry's most comprehensive television advertising airings data. AdImpact industry airings data leverages extensive monitoring system, covering the vast expanse of the advertising universe, nationwide and local ad coverage in all 210 DMAs. AdImpact industry airings data includes monitoring of over 90,000 advertisers and brands spanning 16 advertiser verticals and more than 300 sub verticals. The data includes advertiser airings on over 1200 broadcast and cable stations. Data variables includes advertiser, brand, timestamp, station, program, DMA, and the details of the creative content. AdImpact industry airings data provides industry leading data recency with 1.5 day latency.

The industry advertising airings data and intelligence allows brands, agencies, and media sellers to verify the delivery of TV ad buys and provides robust analysis of the TV advertising marketplace to enhance media planning. Geographic analysis provides ad airings insights in all 210 DMAs with impression estimates for ad delivery in each market. The data provides for rich competitive analysis, allowing for customers to monitor, analyze, and strategize based on competitive brands and advertising verticals.

AdImpact's data leverages the AdImpact proprietary ad catalog and automatic content recognition (ACR) processes that vigilantly monitor live TV feeds around the clock. In the fast-paced arena of advertising, where every second is a potential game-changer, AdImpact stands as the leader, offering unparalleled insights. With access to our data, you're not just making decisions; you're setting trends, crafting narratives, and shaping the future of advertising.

In this data set you can expect to see insights on:
• Advertiser, Market, Station, timestamp.
• Title and Transcript of the ad with a link to view the creative.
• 300+ categories and subcategories.

搜集汇总

背景与挑战

背景概述

该数据集由AdImpact提供，涵盖全国及210个DMA的电视广告播出数据，包括广告商、品牌、时间戳、电视台和创意内容等变量。它支持广告投放验证、市场分析和竞争分析，帮助品牌和媒体机构优化媒体策略。