Brand value of the most valuable soft drink brands worldwide 2023

This statistic depicts the brand value of the world's most valuable soft drink brands in 2023. That year, Nongfu Spring was the second most valuable beverage brand worldwide with a brand value of about 21.8 billion U.S. dollars. Soft drink brandsSoft drinks belong to the non-alcoholic beverage industry. Depending on the region, they are also known as soda, pop, or carbonated beverages, and cover drinks containing water, sugar or a type of artificial sweetener, and a flavoring agent. Those fizzy drinks are mostly available in regular and diet varieties. A broader definition of soft drinks may additionally include non-alcoholic ready-to-drink beverages such as juice, bottled water, functional drinks (sports and energy drinks), and coffee and tea (hot and iced).Multinational companies facing the high competition in the soft drink market comprise The Coca-Cola Corporation, Pepsi-Co. Inc. and Dr Pepper Snapple. In this segment, The Coca-Cola Corporation and PepsiCo have been long-term competitors for ages. PepsiCo always has to face the so-called ’Pepsi challenge’ as rivaling with Coca-Cola. The ‘Pepsi challenge’ originally was set up as a taste experiment. Consumers were invited to try beverages out of two blank cups – one containing Pepsi Cola and one containing Coca-Cola. Consumers were then asked to evaluate the taste of these two beverages and to make a decision which one of them they would favor. The blind analysis showed that most Americans preferred Pepsi Cola over Coca-Cola, based solely on taste. The Coca-Cola Company is a producer, retailer and marketer of non-alcoholic beverages. The company was founded in 1892 and is currently headquartered in Atlanta, Georgia in the United States.

本统计数据显示了2023年全球最具价值的软饮料品牌的品牌价值。当年，农夫山泉成为全球第二价值的饮料品牌，品牌价值约为218亿美元。软饮料品牌属于非酒精饮料行业，根据地区不同，亦被称为汽水、可乐或碳酸饮料，涵盖含有水、糖或人工甜味剂以及调味剂的饮料。这些泡沫饮料大多有常规和低热量两种类型。软饮料的广义定义还包括非酒精预调饮料，如果汁、瓶装水、功能饮料（运动和能量饮料）、咖啡和茶（热饮和冷饮）。在竞争激烈的软饮料市场中，跨国公司包括可口可乐公司、百事公司（PepsiCo）和Dr Pepper Snapple。在这一领域，可口可乐公司和百事公司长期以来一直是长期的竞争对手。百事公司必须面对所谓的“百事挑战”，即与可口可乐的竞争。‘百事挑战’最初是一项味觉实验，消费者被邀请尝试从两个空白杯子中的饮料——一个含有百事可乐，另一个含有可口可乐。然后，消费者被要求评价这两种饮料的味道，并决定他们更倾向于哪一种。盲测分析显示，大多数美国人仅基于口感更喜欢百事可乐而非可口可乐。可口可乐公司是一家非酒精饮料的生产商、零售商和营销商，成立于1892年，目前总部位于美国乔治亚州亚特兰大。