Promaterial and Postmaterial Life Styles

Life style and attitude to consumption. Topics: The following was
surveyed in the form of scales: 1. Positionality: need to issue
directives professionally; desire to drive prestige vehicle; desire for
recognition; placing value on correct clothing; need to achieve;
ambition; career orientation. 2. Ties to products: prestige-oriented
consumption; importance of sophisticated atmosphere in shopping malls
and shopping centers; significance of shopping experience; importance
of beautiful, valuable things as well as rejection of used and
unsightly objects; preference for obtaining replacement or new
purchase; placing value on stylish furnishing; desire for more luxury;
pioneering consumer behavior. 3. General self-value: general
satisfaction; self-respect; feeling of uselessness. 4. Compatibility
with nature: boycott of products harmful to the environment; purchase
orientation on environmental compatibility of a product; attitude to
leaving packaging at the store after purchase; attitude to returnable
bottles; attitude to plastic bottles on trips and hikes; criticism of
too large a selection of products harmful to the environment; attitude
to canned food; use of plastic bags as shopping bags; deliberate
purchase of environmentally compatible washing and cleansing agents;
orientation on the environmental protection symbol of the Federal
Environment Office. 5. Social compatibility: willingness to help;
sympathy as intervention in the private sphere; expected effectiveness
of personal assistance; commitment for social fringe groups; lack of
time as obstacle for social commitment; leisure time as recuperation
time; consideration and tolerance as education goal; willingness to
help as important work content. 6. Self-acceptance: ability to accept
compliments; positive or negative self-image; feelings of despondency;
feelings of guilt; sensitivity to criticism; insecurity in group
situations; opinion allegiance. 7. Causality orientation: autonomy
orientation; control orientation; impersonal orientation; work
orientation; team-oriented work; self-esteem. 8. Shopping addiction:
impulse purchases; drive to buy; shopping as compensation; unnecessary
purchases; cheap purchases; pleasure at shopping; purchases due to
advertising; purchases beyond one´s own means; inclination to
wastefulness; shopping experience; dissonances after purchase
decisions; attitude to credit card purchases. 9. Compulsive giving:
perceived compulsion to give gifts at Christmas as well as on the
occasion of invitations; importance of gifts; perceived uncertainty
when giving; importance of fine packaging; pleasure at self-made gifts.
10. Growth illusion: perceived stress from accumulation of goods;
inclination to save and collect; saving or giving away old things at
purchase of new goods; perceived stress from lack of time; desire for
more money; satisfaction with personal financial situation; preference
for more leisure time instead of income; perceived increased need for
money in leisure time. 11. Most important goals in life: security
against unemployment, social acceptance, fashion, luxury, tradition,
importance of religious convictions and possibility of alternative
structuring of life; contentment with life and perceived life
happiness; share in housework; purchase of food and beverages for
household; residential status. Demography: sex; marital status;
denomination; school education; employment; income; household income;
household size; household composition; respondent is head of household;
characteristics of head of household; person managing household;
residential status.