Marketing Platform: Email Service Provider

Zeta Global is a cloud-based marketing technology company empowering brands to profitably acquire, grow and retain customers at a lower cost than they could without us.

ESP OVERVIEW

The Zeta Marketing Platform (ZMP), with ESP inside, provides marketers with a simple yet powerful capabilities for end-to-end email campaign management — including precision segmentation, advanced message creation, journey orchestration, activation with Al-based optimization, real-time reporting and more.

The Zeta Marketing Platform (ZMP) delivers its users value at scale by taking advantage of Snowflake’s flexible, real-time storage and elastic compute. Snowflake’s secure sharing allows data to be accessed on demand outside of the walls of the ZMP. The power and scalability of Snowflake enables the ZMP to present insights and opportunities to guide marketers while providing all the tools to match the right message with the right customer at the right time.

Expected workflow:
- Request access to the Zeta Marketing Platform
- Zeta rep will connect with you to share ZMP credentials
- Zeta rep will provide details to establish a direct data share
- Share data from Snowflake to the ZMP
- Campaign data shared from ZMP to your Snowflake