THE INTERNET AS A SPACE OF LINGUISTIC AND CULTURAL TRANSFORMATION

This article explores the use of intonational means in Internet discourse based on Russian- and Uzbek-language content from Telegram, Instagram, and YouTube. The study combines theoretical approaches from Internet linguistics with the analysis of authentic user communication. Special attention is given to graphic markers of intonation, including interrogative and exclamatory constructions, ellipsis, and parentheses, which compensate for the absence of prosody in written digital interaction. The findings show that these elements perform expressive and pragmatic functions, contributing to audience engagement and shaping communication. The comparative analysis reveals similar trends in both Russian and Uzbek segments, confirming the shift of intonation from an acoustic to a graphic form in digital discourse.