Revenue of the leading 10 beauty manufacturers worldwide 2021

This statistic shows the revenue of the leading 10 beauty manufacturers worldwide in 2021, ranked based on beauty sales of 2021. In that year, L'Oréal was the top ranked global beauty manufacturer with a revenue that amounted to about 35.6 billion U.S. dollars.Global Beauty MarketThe global beauty market is usually divided into five main business segments: skincare, haircare, color (make-up), fragrances and toiletries. These segments are complementary and through their diversity they are able to satisfy all consumers’ needs and expectations with regard to cosmetics. Beauty products can be also subdivided into premium and mass production segments, according to the brand prestige, price and distribution channels used. Companies operating in the global beauty market must compete for shelf space in retail outlets, not only with rival companies offering other well-known brands but also cheaper copycat brands offering similar unbranded products.Non-western beauty cultures are becoming more influential; consumers beyond North America and Europe are remaking the beauty market in their own image and likeness. As a result of this shift to new regions, beauty cultures which are quite different from the mature European and North American markets will play a much more influential role. Ethnic and cultural diversity shape consumers beauty rituals and product priorities. Likewise, diversity and variety have become the norm within the global cosmetics market.

本统计数据显示了2021年全球前十大美容制造商的收入情况，排名依据为2021年的美容产品销售额。当年，欧莱雅（L'Oréal）位居全球美容制造商首位，其收入约为356亿美元。全球美容市场通常被划分为五个主要业务板块：护肤、护发、彩妆（化妆品）、香水和个人护理用品。这些板块相辅相成，通过其多样性满足消费者对化妆品的所有需求和期望。根据品牌声望、价格及分销渠道，美容产品还可以进一步细分为高端和大众生产两个类别。在全球美容市场中运营的公司必须争夺零售渠道的货架空间，不仅要与提供其他知名品牌的竞争对手竞争，还要与提供类似无品牌产品的低价仿冒品牌竞争。非西方美容文化的影响力日益增强；北美和欧洲以外的消费者正在根据自身形象重塑美容市场。随着这一向新区域的转变，与成熟欧洲和北美市场截然不同的美容文化将发挥更加重要的作用。种族和文化多样性塑造了消费者的美容仪式和产品优先级。同样，多样性和丰富性已成为全球化妆品市场的常态。