The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement-DATA.xlsx

Name: The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement-DATA.xlsx
Creator: figshare
Published: 2025-06-01 05:31:21
License: 暂无描述

DataCite Commons2025-06-01 更新2024-08-18 收录

下载链接：

https://figshare.com/articles/dataset/The_Moderating_Effect_of_Gamification_on_the_Relationship_between_Social_Media_Marketing_and_Consumer-Brand_Engagement-DATA_xlsx/24799923/1

下载链接

链接失效反馈

官方服务：

资源简介：

Data for paper: ‘The Moderating Effect of Gamification on the Relationship between Social Media Marketing and Consumer-Brand Engagement: A Case Study of Ant Forest Gen Z Users’

提供机构：

figshare

创建时间：

2023-12-13