Daily active users of Instagram Stories 2019

In January 2019, photo sharing platform Instagram reported 500 million daily active Stories users worldwide, up from 400 million global DAU in June 2018. Stories is a feature of the app allowing users post photo and video sequences that disappear 24 hours after being posted.Instagram usageInstagram has over one billion monthly active users and is one of the most popular social networks worldwide. The app allows users to edit and share photos with other users, either publicly or with pre-approved followers. In 2018, the number of Instagram users in the United States was almost 105 million users, with U.S. Instagram audiences set to grow to 131 million users by 2022. As of April 2019, it was found that the United States, Brazil and India had the largest Instagram audiences with the United States heading the ranking by a wide margin. Users between the ages of 25 and 34 years constituted the biggest demographic group, followed by users aged 18 to 24 years. Overall, over two thirds of global Instagram audiences were aged 34 and younger.Advertising and marketing on InstagramDue to the visual nature of the platform, Instagram is a perfect opportunity for brands and retailers to display their products in a flattering way. Many celebrities and influencers generate a sizable income by posting ads in the form of sponsored posts on Instagram. In 2018, there were approximately 3.7 million sponsored influencer posts on the platform. The most popular content type of Instagram posts by influencers worldwide were photos – videos accounted for just 13.56 percent of influencer posts.

截至2019年1月，图片分享平台Instagram全球每日活跃用户数达到5亿，较2018年6月的4亿全球日活跃用户数增长了25%。Instagram Stories是该应用程序的一项功能，允许用户发布照片和视频序列，这些内容在发布后24小时后自动消失。Instagram的使用情况Instagram月活跃用户数超过10亿，是全球最受欢迎的社交网络之一。该应用允许用户编辑并与他人分享照片，无论是公开分享还是与预先批准的追随者共享。2018年，美国Instagram用户数接近1.05亿，预计到2022年，美国Instagram用户群将增长至1.31亿。截至2019年4月，发现美国、巴西和印度拥有最大的Instagram用户群，其中美国以绝对优势位居榜首。25至34岁的用户构成了最大的用户群体，其次是18至24岁的用户。总体而言，全球超过三分之二Instagram用户群年龄在34岁以下。在Instagram上的广告和营销由于该平台视觉特性的天然属性，Instagram为品牌和零售商提供了一个展示产品的绝佳机会。许多名人及网红通过在Instagram上发布赞助广告来赚取可观的收入。2018年，该平台上有大约370万篇赞助网红帖子。全球网红最受欢迎的Instagram帖子内容类型为照片——视频仅占网红帖子的13.56%。