Replication Data for: "Going viral on advertising YouTube video: Detecting the influences" published by RAC-Revista de Administração Contemporânea

The file "2020.03.10 - Análise_Campanhas.xlsx" contains the names of all YouTube videos that were evaluated in the survey, along with their corresponding access links (for the paper - accessed occurred in March 2020), and the number of shares up to that date. The file "Conjoint Analysis.sav" contains the data collection used for the Conjoint Analysis - Study 2 of the article. If you want the same data in SAV I can provide it. The file "Appendix.pdf" contains the images used in the data collection