Tech and Telco

Alliant Tech and Telco audiences are built using product-specific e-commerce data as a study group, that is then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics to predict purchase from Technology and Cellular brands.

Samples/Tables Included:
-Electronics Brands
-Camera Brands
-Videogame and Audio Brands
-Telecom & Service Providers

Sample Fields Included:
- Adobe Buyer Propensity
- Bose Buyer Propensity
- Brother Buyer Propensity
- GoPro Buyer Propensity
- HP Buyer Propensity
- High-End Tech Brands
- Camera & Optic Accessories
- AT&T Buyer Propensity
- DIRECTV Buyer Propensity
- Roku Buyer Propensity

Expected Workflow
- Navigate to the Alliant Marketplace tile and click “Request”
- An Alliant representative will reach out
- Provide business requirements and/or create table query
- Upload data to Snowflake data share (if applicable)
- Alliant will return requested data

搜集汇总

背景与挑战

背景概述

该数据集整合电商和线下消费数据，通过预测建模识别潜在科技及电信产品消费者，涵盖电子产品、相机、游戏音频及电信服务等多个品牌购买倾向指标。使用需通过指定流程申请，数据可通过Snowflake平台共享获取。