Awareness of AI use in digital services according to e-shoppers in Italy 2018

In 2018, the majority of Italian online shoppers were aware of the use of artificial intelligence (AI) in digital services. According to a survey conducted on a sample representative of 13.5 million online shoppers, nine in ten individuals knew that voice assistant used artificial intelligence. The awareness was slightly lower for travel booking services: 74 percent of the respondents knew that AI and machine learning were used in the travel industry as well.

2018年，意大利多数在线购物者已对数字服务中人工智能（AI）的应用有所认知。根据一项对1350万在线购物者的代表性样本进行的调查，十之八九的个人知晓语音助手采用了人工智能。对于旅行预订服务，公众的认知度略有下降：74%的受访者了解人工智能和机器学习亦被应用于旅游业。