Dataset Questionnaire Driving Repeat Purchases and E-WOM: How Price, Reputation, Hedonic Appeal, and Social Interaction Shape Consumer Behavior in Indonesia's E-Commerce Smartphone Market
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The following dataset is a dataset from a study that investigated price advantage, reputation, hedonic effort, and social interaction influence customer satisfaction, which in turn impacts repurchase intention and e-WOM (electronic word-of-mouth).
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Zenodo创建时间：
2024-11-06
