Popular coffee online marketplaces in Italy 2020, by gender

In this survey conducted in June 2020, Italian respondents were asked whether they purchased coffee online in the last year, and in case they did, which platform they chose to do so. There were no significant differences dictated by gender in the respondents' answer. Compared to men, women seemed to slightly prefer Amazon and direct purchase from the coffee producers' website or app. On the other hand, men proved to be more fond of eBay, and supermarket websites or apps than women. However, the difference in these comparisons was only of one percentage point in the share of respondents. Amazon was the most popular coffee online marketplace for both genders.

在本项于2020年6月进行的调查中，受访的意大利人被询问在过去一年中是否在线购买咖啡，以及若已购买，他们选择了哪个平台进行购买。调查结果显示，受访者的回答在性别方面并未显示出显著差异。相较于男性，女性似乎略微倾向于选择亚马逊平台，或直接从咖啡生产商的网站或应用程序进行购买。另一方面，男性相较于女性，更倾向于使用eBay以及超市的网站或应用程序。然而，这些比较中的差异仅在受访者份额中占据了1个百分点的差距。对于男女受访者而言，亚马逊均是最受欢迎的在线咖啡交易平台。