eCommerce Benchmark KPIs: Beverages in Nigeria

In 2023, next to an add-to-cart rate of 12.3%, a cart abandonment rate of 89.4%, and a conversion rate of 1.3%, the eCommerce Benchmark KPIs for Beverages in Nigeria also consist of an AOV of US$76.6, a discount rate of 10.1%, and a return rate of 2.4%.

于2023年，尼日利亚饮料类电子商务基准关键绩效指标（KPI）包括12.3%的加入购物车率、89.4%的购物车放弃率、1.3%的转化率，此外，平均订单价值（AOV）为76.6美元，折扣率为10.1%，退货率为2.4%。