Dataset on Analysis of Users and Non-users in Technology Acceptance

This is raw and analysis data for empirical study, entitled entitled “Analysis of Users and Non-users in Technology Acceptance: From the Perspectives of Public Cloud Storage Services in South Korea”. This study amied to identify the differences between users and non-users at the individual level in relation to accepting public cloud storage services (PCSSs) in South Korea. Our focus is individual- level technology acceptance in environments where use of PCSSs is voluntary. A total of 397 samples (users= 210; non-users= 187) were analyzed using the structural equation modeling. Based on extended Unified Theory of Acceptance and Use of Technology (UTAUT2), IBM SPSS AMOS 23 tool was used for data analysis. The findings of our study differed in several ways from other previous studies. These empirical results can provide academic researchers and businesses with insights on individual-level adoption of cloud computing.