Understanding levels of online participation in the UK museum sector

This is the corresponding data set for the article "Understanding levels of online participation in the UK museum sector". This data set uses a representative sample of 315 UK museums to create a much-needed benchmark against which museum practitioners can evaluate and contextualise prior studies and their own experiences. It includes data from museum websites and five social media platforms, and is one of the largest data sets of its kind in the European museum sector and the first of such scale in the UK.