eCommerce Benchmark KPIs: Stationery, Crafts & Art Supplies in Portugal

In 2023, next to an add-to-cart rate of 14.3%, a cart abandonment rate of 74.6%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for Stationery, Crafts & Art Supplies in Portugal also consist of an AOV of US$30.5, a discount rate of 9.1%, and a return rate of 2.9%.

在2023年，葡萄牙文具、工艺品及艺术用品的电子商务基准关键绩效指标（KPIs）中，除14.3%的加入购物车率、74.6%的购物车放弃率及3.6%的转化率之外，还包括平均订单价值（AOV）为30.5美元，折扣率为9.1%，退货率为2.9%。