eCommerce Benchmark KPIs: Global Flowers & Gifts

In 2023, next to an add-to-cart rate of 16.1%, a cart abandonment rate of 72%, and a conversion rate of 4.5%, the eCommerce Benchmark KPIs for the global Flowers & Gifts market also consist of an AOV of US$64.9, a discount rate of 12.2%, and a return rate of 6.1%.

于2023年，在全球鲜花与礼品市场电商基准关键绩效指标（KPI）中，除了16.1%的加入购物车率、72%的购物车放弃率和4.5%的转化率外，还包括平均订单价值（AOV）为64.9美元、12.2%的折扣率和6.1%的退货率。