Social media as a news outlet worldwide 2024

During a 2024 survey, 77 percent of respondents from Nigeria stated that they used social media as a source of news. In comparison, just 23 percent of Japanese respondents said the same. Large portions of social media users around the world admit that they do not trust social platforms either as media sources or as a way to get news, and yet they continue to access such networks on a daily basis. Social media: trust and consumptionDespite the majority of adults surveyed in each country reporting that they used social networks to keep up to date with news and current affairs, a 2018 study showed that social media is the least trusted news source in the world. Less than 35 percent of adults in Europe considered social networks to be trustworthy in this respect, yet more than 50 percent of adults in Portugal, Poland, Romania, Hungary, Bulgaria, Slovakia and Croatia said that they got their news on social media. What is clear is that we live in an era where social media is such an enormous part of daily life that consumers will still use it in spite of their doubts or reservations. Concerns about fake news and propaganda on social media have not stopped billions of users accessing their favorite networks on a daily basis. Most Millennials in the United States use social media for news every day, and younger consumers in European countries are much more likely to use social networks for national political news than their older peers. Like it or not, reading news on social is fast becoming the norm for younger generations, and this form of news consumption will likely increase further regardless of whether consumers fully trust their chosen network or not.

在2024年的调查中，来自尼日利亚的受访者中有77%表示他们使用社交媒体作为新闻来源。相比之下，仅有23%的日本受访者做出了相同的回答。全球范围内，大量社交媒体用户承认他们既不信任这些平台作为媒体来源，也不信任其作为获取新闻的途径，尽管如此，他们仍每日持续访问这些网络。尽管调查中大多数受访成年人表示他们使用社交网络来获取新闻和时事更新，但2018年的一项研究表明，社交媒体是全球最不受信任的新闻来源。在欧洲，不到35%的成年人认为社交网络在这方面是值得信赖的，然而在葡萄牙、波兰、罗马尼亚、匈牙利、保加利亚、斯洛伐克和克罗地亚，超过50%的成年人表示他们从社交媒体上获取新闻。显而易见的是，我们生活在一个社交媒体已成为日常生活重要组成部分的时代，消费者尽管心存疑虑或保留意见，仍会继续使用它们。对于社交媒体上虚假新闻和宣传的担忧并未阻止数十亿用户每日访问他们喜爱的网络。在美国，大多数千禧一代每天都会使用社交媒体获取新闻，而在欧洲国家的年轻消费者比他们的年长同龄人更有可能使用社交网络获取国家政治新闻。不论喜不喜欢，阅读社交媒体上的新闻正逐渐成为年轻一代的常态，这种新闻消费形式可能会进一步增加，无论消费者是否完全信任他们选择的网络。