THE CONCEPT OF DIGITAL DISCOURSE AND ITS ROLE IN CONTEMPORARY LINGUISTICS

The rapid development of digital technologies has fundamentally transformed human communication and created new forms of discourse that differ significantly from traditional spoken and written interaction. As a result, digital discourse has become an important object of study in contemporary linguistics. This article explores the concept of digital discourse, its defining characteristics, and its place within modern linguistic research. Special attention is paid to the interdisciplinary nature of digital discourse studies and its relationship with pragmatics, sociolinguistics, and discourse analysis. The study demonstrates that digital discourse represents a distinct communicative phenomenon shaped by technological, social, and cultural factors, requiring new methodological approaches in linguistic analysis.