Advertising media index ranked by effectiveness in the United Kingdom (UK) 2014

This statistic ranks advertising media by effectiveness per impact in the United Kingdom from 2011 to 2014. Television was set as the leading sales-driving medium with index value of 100 percent. In comparison, effectiveness index for the press was calculated at 52 percent, and for the radio at 27 percent.

本统计数据自2011年至2014年按影响每单位对广告媒体的效应在英国进行排名。电视被设定为领先的销售额驱动媒介，其指数值为100%。相比之下，报纸的有效性指数为52%，而广播的有效性指数为27%。