THE INFLUENCE OF MARKETING POLICY ON THE PROFITABILITY OF ENTERPRISES

This article examines the impact of marketing policy on the profitability of enterprises in a competitive market environment. Effective marketing policies enable businesses to identify customer needs, strengthen their market position, increase sales volume, and improve financial performance. The study analyzes the relationship between marketing strategies, pricing policies, promotional activities, and customer satisfaction, highlighting their influence on enterprise profitability. The findings suggest that well-designed and consistently implemented marketing policies contribute significantly to sustainable business growth and long-term profitability. The article also discusses practical approaches that enterprises can adopt to enhance their marketing effectiveness and achieve competitive advantages.