Insurance Marketing Database

**Overview**
Cotality offers a more strategic campaign option with our Insurance Marketing Database –
a solution that identifies prospects based on our vast property characteristics data and
reconstruction insights. With this knowledge, your marketing team can allocate resources
more strategically, resulting in improved loss ratios and greater policyholder satisfaction.

**Tables**
- Insurance Marketing Data

**Sample fields in data product**
- CLIP
- Land Use
- Number of Buildings
- Year Built
- Roof Type
- Living Square Feet – All Buildings

**Business Needs / Use Cases**
**Customer Acquisition**
Carriers can use the Insurance Marketing Database to identify potential new clients
that fits the carrier’s ideal policy profile. Carriers can target specific segments based
on various data elements individually or mix and match to suit their marketing
campaigns.

**CRM Enrichment**
Carriers can utilize the Insurance Marketing Database to update their existing enforce
policies. They can review changes to the reconstruction cost, square footage, roof
type cover, and more to ensure the proper premium is collected.