A Recipe for Success? Sustaining Creativity Among First-Time Creative Producers -- Dataset Used for Study 2

AbstractSustaining creativity is difficult. We identify the conditions that determine repeat production of novelty among first-time producers, and the psychological mechanism transmitting their effects. Our theoretical model highlights that the novelty of a first production can lower the probability of creating a second production, particularly when the first production is bestowed with an award or recognition. This effect occurs primarily because individuals who win an award for a prior novel production experience a greater threat to their creative identity when anticipating having to produce follow-up novel work. We test our theoretical model in three studies: an archival study of first-time cookbook authors in the United Kingdom and two experiments. Our results provide some support for our theoretical model—award-winning producers of novel cookbooks (or ideas for them) are less likely to follow-up their initial production with a second one, largely because of the potential erosion to a person’s creative identity that doing so may cause. Our findings highlight the intricacies of sustaining creativity over time and offer insights into why some producers abandon their creative efforts.<br>DescriptionThe same dataset in two different formats and a file with the commands to run the code in Stata.<br>Variables included:<br>second_idea 0 = Participants who chose to develop an idea for a strategy for how to market, publicize or otherwise exploit their first idea1 = Participants who chose to develop another idea for a second, different cookbook theme <br>novel0 = Participants in the conventional condition1 = Participants in the novel condition<br>award0 = Participants in the no award condition1 = Participants in the award condition<br>creative_identity_threatAverage of seven different items measuring a participant's creative identity threat (on a scale ranging from 1 (strongly disagree) to 7 (strongly agree))<br>female0 = Male participant1 = Female participant<br>ageAge of the participant at the time that the experiment was conducted