Data set on Consumer buying behaviour of Cause-related marketing

The dataset consists of Consumer buying behaviour of FMCG products in connection with cause-related marketing.Dataset is based on questionnaire having thirteen five point scale likert scale statements along with the demographic variables.The questionnaire is drafted based on factors contributing to consumer buying behaviour of cause-related marketing such as information available on product packaging,Brand image and Celebrity endorsement.The responses of likert scale statements were in the form of 'Strongly Agree', 'Agree', Neutral', 'Disagree', Strongly Disagree', and they were coded as 5,4,3,2,1 respectively for positive statements and 1,2,3,4,5 respectively for negative statements.