Leading digital out-of-home (DOOH) advertising markets worldwide 2023, by ad spending

In 2023, digital out-of-home (DOOH) advertising spending in mainland China amounted to 4.5 billion U.S. dollars, making it the leading market worldwide. The United States, Germany, and the United Kingdom followed with around 2.9 billion, 1.3 billion, and 1.1 billion dollars, respectively. The Asia-Pacific (APAC) region alone attracted over 20 billion ad dollars for OOH media in 2023; therefore, it was the world's top OOH region by ad expenditure.

至2023年，中国大陆地区的数字户外（DOOH）广告支出高达45亿美元，位居全球首位。美国、德国和英国紧随其后，分别约为29亿美元、13亿美元和11亿美元。仅亚太地区（APAC）在2023年便吸引了超过200亿美元的户外媒体广告支出，因此，该地区成为全球广告支出最高的户外广告区域。