eCommerce Benchmark KPIs: Food in Portugal

In 2023, next to an add-to-cart rate of 16.1%, a cart abandonment rate of 69.1%, and a conversion rate of 5%, the eCommerce Benchmark KPIs for Food in Portugal also consist of an AOV of US$63.4, a discount rate of 9.9%, and a return rate of 6.7%.

在2023年，葡萄牙食品电子商务的基准关键绩效指标（KPIs）中，除16.1%的加入购物车率、69.1%的购物车放弃率和5%的转化率之外，还包括平均订单价值（AOV）为63.4美元、9.9%的折扣率和6.7%的退货率。