Growth in average conversion rates of websites displaying reviews 2022, by category

Websites that display reviews from other users encourage shoppers to complete their purchases. According to a 2022 global study, sites selling home appliances and electronics that display ratings and reviews increased conversion rates by 38 percent. Likewise, online clothing stores saw conversion rates increase by 23 percent. However, the musical instruments niche saw the most striking change. Through impressions from online reviews, conversion rates rose by more than 47 percent.

展示其他用户评论的网站能够有效促进购物者完成购买。根据2022年的一项全球研究，销售家用电器和电子产品的网站，若展示评分和评论，其转化率可提升38%。同样，在线服装商店的转化率也增长了23%。然而，在乐器细分市场中，变化尤为显著。通过在线评论的印象，转化率增幅超过了47%。