MBI Purchasing Power Data for Portugal Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In Portugal, this data reflects the consumption capacity within 4-digit postal code areas, providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for Portugal comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI葡萄牙邮政编码级别购买力数据

概述

MBI葡萄牙购买力数据提供消费者可支配收入的详细洞察，反映4位邮政编码区域内消费能力，用于评估市场潜力和经济实力。

数据结构

数据表：MBI_MARKETDATA_2024_PT_POSTCODES4_PURCHASING

字段名	类型	描述
CTRYCODE	Varchar	两位ISO 3166国家代码
POSTCODE	Varchar	邮政编码
NAME	Varchar	行政区名称/人口最多行政区名称/微区域或更高级别名称
P_T	Number	年平均人口总数（夜间）
P_PRM	Number	年平均人口占国家千分比（夜间）
PP_MIO	Number	购买力：百万欧元
PP_PRM	Number	购买力：占国家千分比
PP_EURO	Number	购买力：人均欧元
PP_CI	Number	购买力：指数（国家等于100）

业务用途

• 市场分析：识别未开发市场潜力，基于可支配收入水平精确量化区域销售机会
• 需求预测：利用购买力趋势设定符合区域需求特征的数据驱动销售目标
• 欺诈补救：通过评估目标区域购买力制定有效扩张策略
• 360度客户视图：结合内部客户洞察更好理解购买行为和区域支出差异
• 位置数据丰富：通过购买力指标增强地理数据集，深入了解本地市场动态

技术规格

• 时间覆盖：2024年1月1日 - 2024年12月31日
• 地理覆盖：葡萄牙（按邮政编码）
• 更新频率：每年
• 云区域可用性：支持AWS等多个云区域

数据应用

适用于地理营销、市场和客户分析、站点规划等场景，特别适合按邮政编码组织的客户数据库 enrichment。

联系方式

• 销售：[e-mail]
• 支持：[e-mail]

提供商

Michael Bauer International GmbH - 地理营销小规模数据专业提供商，提供全球一致可比的地理、市场和风险数据。

搜集汇总

背景与挑战

背景概述

该数据集提供葡萄牙4位邮政编码级别的购买力数据，涵盖人口统计和购买力指标，用于评估当地消费潜力和经济实力。它适用于地理营销、市场分析和商业规划等应用场景，帮助用户深入了解市场潜力。