Most popular FMCG brands worldwide 2023

Based on Consumer Reach Points, Coca Cola was ranked as the leading fast moving consumer goods (FMCG) brand worldwide in 2023 with around 8.29 billion. Consumer Reach Points are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand). Colgate and Maggi ranked in second and third place with 4.43 billion and 4.24 billion Consumer Reach Points, respectively. The Coca-Cola CompanyThe Coca-Cola Company is a producer, retailer, and marketer of non-alcoholic beverages and is well-known for its soft drink, Coca-Cola. The history of Coca-Cola began in 1886 when Atlanta pharmacist Dr. John S. Pemberton created a flavored syrup with a distinctive taste. The Coca-Cola Company's net operating revenue reached just over 45.7 billion U.S. dollars worldwide in 2023. Their net operating revenue hit a peak of 48 billion U.S. dollars in 2012.

基于消费者触及点，可口可乐公司在2023年被评为全球领先的快速消费品（FMCG）品牌，触及点约为82.9亿。消费者触及点衡量的是品牌渗透率（购买该品牌的家庭数量）和购买频率（消费者购买该品牌的频率）。高露洁和 Maggie 分别以44.3亿和42.4亿的消费者触及点排名第二和第三。可口可乐公司是一家生产、零售和销售非酒精饮料的企业，以其软饮料可口可乐而闻名。可口可乐的历史始于1886年，当时亚特兰大药剂师约翰·S·彭伯顿博士创造了一种具有独特风味的糖浆。截至2023年，可口可乐公司的全球净营业收入达到457亿美元。他们的净营业收入在2012年达到了480亿美元的历史最高点。