PRAGMATIC FEATURES OF NEOLOGISMS IN TOURISM DISCOURSE USING THE EXAMPLE OF ENGLISH, RUSSIAN AND UZBEK LANGUAGES

This article comparatively analyzes the pragmatic features of neologisms used in tourism discourse on the example of the English, Russian, and Uzbek languages. As a result of globalization, the development of digital technologies, and international communication, new lexical units have become widely used in the field of tourism. During the research, the semantic, pragmatic, and communicative functions of such neologisms as “glamping,” “ecotourism,” “digital nomad,” “staycation,” and “shop-tour” were studied. The article analyzes the role of neologisms in tourism discourse in advertising, marketing, influencing audiences, and attracting potential tourists.