Share of consumers who follow influencers in Sweden 2022, by gender

During an early 2022 survey carried out among consumers aged eight or older in Sweden, 31 percent of responding men and 35 percent of responding women stated they followed influencers, YouTubers, or streamers. Influencer marketing spending stood at 1.46 billion Swedish kronor in the country in 2022.

在2022年初对瑞典八岁及以上消费者进行的一项调查中，31%的受访男性及35%的受访女性表示他们追随网红、YouTube红人或直播者。2022年，该国的网红营销支出达到14.6亿瑞典克朗。