eCommerce Benchmark KPIs: Footwear in Pakistan

In 2023, next to an add-to-cart rate of 12%, a cart abandonment rate of 88.5%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Footwear in Pakistan also consist of an AOV of US$59.9, a discount rate of 11.8%, and a return rate of 8.6%.

于2023年，巴基斯坦鞋类电子商务的基准关键绩效指标（KPIs）亦然显著，其中购物车添加率高达12%，而购物车放弃率则令人咋舌地达88.5%，转化率仅为1.4%。此外，平均订单价值（AOV）为59.9美元，折扣率为11.8%，退货率亦不容忽视，达8.6%。