Perception of Digital Lending and Its Impact on Traditional Banking

The research studies how individuals perceive digital lending services and how these perceptions affect the function of traditional banks. This study reveals that when people perceive digital loans as simple, beneficial, and trustworthy, they are more inclined to switch from traditional banking services. As these platforms gain popularity, banks are encouraged to innovate and go digital. The transition reflects a broader trend in how people choose to handle their financial needs today.