Enhance Geo

**Overview**
A postcode level product, compiled from several Open-Source data points with additional modelled attributes, Enhance Geo is a rich source of data giving valuable insight into particular locations and sections of society.

The data can be used to support a wide range of opportunities including location analysis, marketing planning and targeting and new product development, allowing you to create detailed views of specific areas of geography.

**What is it?**
Enhance Geo contains all 1.8m PAF valid residential postcodes, with indicators across over 300 variables built using Sagacity’s trusted, comprehensive data asset repository.

This product is created utilising Open-Source data sets such as; The UK Census, ONS area level statistics, Postcode-level category spends, and aggregations of Sagacity's individual level data.

**Use cases**
- Situations where marketing campaigns are required and further insights are needed, but there are legislation issues surrounding GDPR and non-PII data is required
- Where data quality is poor and individual and address match rates are low
- Planning business/shop front expansions, identifying the best areas to move into based on their characteristics
- Where users want a holistic view of geographical areas rather than the individuals or households within them
- Wide reaching campaigns, where engagement & impressions are the most important KPI, identify the best areas that will have the best response rates

**Additional Insights**
Enhance Geo, Core & Property can all be used modularly, allowing you understand the full picture of your customer base, considering not only their individual variance but also where they live & those around them.