Cancer Research UK Cancer Awareness Measures, 2021

<P>Abstract copyright UK Data Service and data collection copyright owner.</P><p>The <span style="font-style: italic;">Cancer Awareness Measure</span> (CAM) was developed in 2007-8 to address the absence of a validated measure of general public awareness of cancer (Stubbings, S., Robb, K., Waller, J., Ramirez, A., Austoker, J., Macleod, U., Hion, S., and Wardle, J. (2009) 'Development of a measurement tool to assess public awareness of cancer', British Journal of Cancer, 101(2), S13-S17.).<br><br>The survey includes measures of awareness of signs and symptoms of cancer, cancer risk factors, age-related risk, screening programmes and potential barriers to seeing the GP. Since then, Cancer Research UK (CRUK) has significantly revised and updated the survey, including a wider range of questions and collecting data online instead of face-to-face. The CAM was also previously known as the National Awareness and Early Diagnosis Initiative Cancer Awareness Measure (NAEDI-CAM).</p><br><p>CAM data has been collected by CRUK approximately every two years from 2008 to 2019, moving to bi-annual in 2021. A COVID specific CAM was developed in 2020 and 2021 to measure the longitudinal impact of COVID-19 pandemic on cancer attitudes and behaviour and understand the contextual influences on cancer attitudes and behaviour during COVID-19.<br><br>Further information about the CAM may be found on the&nbsp;<a href="https://www.cancerresearchuk.org/health-professional/awareness-and-prevention/the-cancer-awareness-measures-cam#CAM_Use3" target="_blank" style="background-color: rgb(255, 255, 255);">Cancer Research UK Cancer Awareness Measures</a>&nbsp;(CAMs) webpage.<br></p><br><B>Main Topics</B>:<BR><br><br><div class="x_OutlineElement x_Ltr x_SCXW160662473 x_BCX0">
<p class="x_Paragraph x_SCXW160662473 x_BCX0"><span lang="EN-GB" class="x_TextRun x_SCXW160662473 x_BCX0">This CAM questionnaire addressed the following topics:</span><span class="x_EOP x_SCXW160662473 x_BCX0">&nbsp;</span></p></div>
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<ul><li><span lang="EN-GB" class="x_TextRun x_SCXW160662473 x_BCX0">public awareness of cancer symptoms</span><span class="x_EOP x_SCXW160662473 x_BCX0">&nbsp;</span></li><li><span class="x_EOP x_SCXW160662473 x_BCX0">public knowledge of cancer risk factors</span></li><li><span lang="EN-GB" class="x_TextRun x_SCXW160662473 x_BCX0"><span class="x_NormalTextRun x_SCXW160662473 x_BCX0">barriers and enablers to help
</span><span class="x_NormalTextRun x_SCXW160662473 x_BCX0">seeking</span></span></li><li>uptake of screening programmes</li><li>barriers to cancer screening - cervical, breast and bowel</li><li><span lang="EN-GB" class="x_TextRun x_SCXW160662473 x_BCX0">experience of breast and cervical cancer screening</span></li><li>symptom experience</li><li><span lang="EN-GB" class="x_TextRun x_SCXW160662473 x_BCX0">impact of COVID-19 on help seeking behaviour</span></li><li><span lang="EN-GB" class="x_TextRun x_SCXW160662473 x_BCX0">co-morbidities<span class="x_EOP x_SCXW160662473 x_BCX0">&nbsp;</span></span></li><li><span class="x_NormalTextRun x_SCXW160662473 x_BCX0">perception</span><span class="x_NormalTextRun x_SCXW160662473 x_BCX0"> of symptom seriousness</span></li><li><span class="x_NormalTextRun x_SCXW160662473 x_BCX0">perceptions</span><span class="x_NormalTextRun x_SCXW160662473 x_BCX0"> of safety from COVID-19 in different medical settings</span></li><li><span lang="EN-GB" class="x_TextRun x_SCXW160662473 x_BCX0">help seeking behaviours including remote consultation and re-presentation</span></li><li><span lang="EN-GB" class="x_TextRun x_SCXW160662473 x_BCX0"><span class="x_NormalTextRun x_SCXW160662473 x_BCX0">perceptions</span><span class="x_NormalTextRun x_SCXW160662473 x_BCX0"> of remote consultation</span><span class="x_EOP x_SCXW160662473 x_BCX0">&nbsp;</span></span></li><li><span class="x_NormalTextRun x_SCXW160662473 x_BCX0">demographic variables </span><span class="x_NormalTextRun x_SCXW160662473 x_BCX0">including health behaviours such as smoking and fruit and vegetable consumption</span><span class="x_EOP x_SCXW160662473 x_BCX0">&nbsp;</span></li></ul></div>