Attitudes to alcohol consumption, labelling and advertising, 1990

The aims of this study were: (1) to assess public perceptions of alcohol advertisements in terms of the Advertising Code of Ethics and the Alcoholic Beverages Advertising Code; (2) to assess public perceptions of any association between alcohol advertising and harmful consumption of alcohol; and (3) to examine alternatives for labelling alcoholic beverages with standard drinks content information. The survey asked for respondents' views about what are the major problems in the community today and problems facing young people, what factors influence under-age and adult drinking, the effect of alcohol advertising, types of alcohol advertising that are problematic, what health problems and other problems can be caused by alcohol, and beliefs about the quantity of alcohol that can be consumed without putting health at risk. The survey also covered approval for advertising alcohol, knowledge of the Alcoholic Beverages Advertising Code, ways of dealing with past or future complaints about alcohol advertising, and details of the respondent's own alcohol consumption. Background variables were age, sex, country of birth, ethnicity, whether the respondent has children, ages of children, employment status, level of education, marital status, household income, stage of life, whether living with parents, and geographical location. Data not available on Nesstar. Please contact archive staff at [e-mail] if you wish to access these data.