PEMANFAATAN MEDIA SOSIAL SEBAGAI STRATEGI PROMOSI BAGI UMKM DAN WIRAUSAHA MUDA

The advancement of information technology has had a significant impact on the world of entrepreneurship, particularly in the field of marketing. Social media platforms have now become an efficient marketing tool, reaching a wide audience. This article discusses the use of social media platforms such as Instagram, TikTok, and WhatsApp Business in supporting business promotion activities, especially for MSMEs (Micro, Small, and Medium Enterprises) and young entrepreneurs. Literature studies show that social media can increase product reach, strengthen relationships with consumers, and expand market access without requiring large expenses. By utilizing social media effectively, business competitiveness and sustainability in a competitive digital market can be improved.