The Information Value of Online Social Networks: Lessons from Peer-to-Peer Lending
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We examine whether social networks facilitate online markets using data from a leading peer-to-peer lending website. We find that borrowers with social ties are consistently more likely to have their loans funded and receive lower interest rates; however, most borrowers with social ties are more
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美国国家经济研究局创建时间：
2014-01-01
