Influence of coupons on purchase decisions in the U.S. 2017, by category

This statistic presents the influence of coupons on purchase decisions in the United States in 2017, by product category. According to the findings, 60.8 percent of surveyed respondents stated that coupons had an influence on their decision making when purchasing grocery products, while in comparison 36.9 percent of respondents reported similarly when deciding on where to dine out.

本统计数据显示了2017年美国优惠券对购买决策的影响，按产品类别划分。研究发现，60.8%的受访者在购买杂货产品时表示优惠券对其决策产生了影响，而相比之下，36.9%的受访者在选择外出就餐时也表达了类似的观点。