Revenue of TV industry in India 2017-2023, by source

India’s TV industry earned about 696 billion Indian rupees in 2023 with subscriptions and advertising revenues put together. A large share of this came from subscriptions that amounted to over 399 billion Indian rupees during that year. Although the consumption of online content is on the rise in the country, television remains just as central in Indian households with over 200 million TV households in the country in 2020. In fact, the rate of penetration of paid cable and satellite television was forecasted to amount to over 80 percent of households from 2019 to 2023. The story behind the numbers The Indian television industry’s market size grew consistently in recent years. These are big numbers and can be attributed in part to the high number of paid TV subscribers in the country. The affordability of basic cable TV, which can be as low as two U.S. dollars per month for multiple regional, national and international channels, has made it possible for India to have the second highest number of pay TV subscribers in the world, second only to China. The impact of digitalization While the world has seen a steady decline in television viewership due to steep competition from the smartphone industry, as well as digital content platforms like Netflix, Indians seem to remain loyal to their television sets. On average, Indians spent about 3.44 hours watching television in 2017 and television viewership in the country has increased by 12 percent since 2016. Although these are surprising growth figures for an industry considered to be in slow decline globally, the numbers are a clear indication that Indians continue to be invested in their TV sets and that it is here to stay – at least for now.

2023年，印度电视行业通过订阅和广告收入共计赚取约6960亿印度卢比。其中，订阅收入占据了相当大的比重，该年订阅收入高达3990亿印度卢比。尽管在该国，在线内容的消费正在上升，但电视在印度家庭中的核心地位依然稳固，截至2020年，该国拥有超过2亿的电视家庭。事实上，从2019年至2023年，付费有线和卫星电视的渗透率预计将超过80%的家庭。这些数字背后的故事表明，近年来印度电视行业的市场规模持续稳定增长。这些庞大的数字部分得益于该国高数量的付费电视订阅者。基础有线电视的平价性，每月仅需2美元即可收看多个地区、国家和国际频道，使得印度成为全球付费电视订阅者数量第二多的国家，仅次于中国。数字化带来的影响方面，尽管全球电视观众数量因智能手机行业以及Netflix等数字内容平台的激烈竞争而持续下降，但印度人似乎仍然对他们的电视忠诚度不减。平均而言，印度人在2017年花费了约3.44小时观看电视，自2016年以来，该国的电视观众数量增长了12%。尽管这些增长数据对于一个被认为在全球范围内处于缓慢衰退的行业来说令人惊讶，但这些数据清楚地表明，印度人继续对其电视投入关注，并且电视的存在至少在目前来看是稳固的。